What is search engine optimisation?
SEO delivers new customers to your business
Search engine optimisation’s goal is to ensure your website appears high in search engine listings. And, doing this naturally - rather than having to pay to advertise. Good SEO ensures your site stays search engine friendly for the long-term. It’s about proactively marketing your website to search engines – not hoping they discover you.
The importance of search engines
Today, 80% of ALL online searches start via a search engine. And a high proportion of those searches are people looking to buy products and services. Unfortunately, many of these potential customers never go beyond page 1-3 of the search engine results.
So, if you want more customers, you must have a good search engine position. But - how does SEO get you a great search engine listing? Learn how...
What’s involved in a SEO campaign?
A typical campaign comprises 3 stages.
Stage one – keyword research and analysis
Is about discovering what words and phrases your customers use to search the web. This ‘raw ‘keyword list’ is then scored and ranked – leaving a final target list to use on your site.
Stage two – optimising site structure and content
Ensures your website’s content is easy to find by search engines. With the right content structure in place - your target keywords can be added strategically throughout your site.
Stage three – improving search engine reputation
This is about gaining search engine trust. Which is done by building high quality links with other websites.
Search engine marketing made easy
Search engine optimisation is a powerful way to attract new customers. And, done correctly, offers a great return on investment. As SEO experts, we offer a range of affordable search marketing services that get results.
To discuss your online marketing needs, contact us today
Or – explore our range of search engine optimisation services.
Max Schenker, Managing Director, FrazerPart
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