Web copywriting that gets more visitors from Google
Visitors to your website only stop and read a web page when something grabs their eye. If you have massive blocks of text without punctuating them with headlines, sub-heads, bullets and images then your visitors will leave fast.
Short sentences and engaging copy are key to keep visitors hooked. This format also helps search engines understand the content of your site.
What is SEO copywriting for Google?
Before you can write web copy that attracts Google users, you need to know what they are searching for. Keyword research for Google helps you uncover the words your target audience type into Google.
Once you have your 'keyword list' defined, you then need to add them to your site. But, your keywords need to be added in a structured way which also ensures your website is engaging to read. It's a tricky balance to get right!
Web copywriting services
We’ll use your target keywords using a proven 3-step process that:
1. Maintains keyword visibility
2. Keeps related keywords together to boost Google SEO
3. Doesn't spam keywords through your site - so you avoid Google listing penalties
Using this SEO copywriting strategy, we can optimise your web copy. This will ensure it is friendly for humans and search engines.
SEO 4 SMEs carried out these tasks to a high standard; they adhered to deadlines, and were both approachable and flexible. I thoroughly recommend them to any other SME that is interested in improving its SEO performance
Bastian Weinberger, Business Development Director, Camp Leaders
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