Search engine optimisation training
Best practice techniques & tips for online marketing success
SEO course details
• 1 day interactive course
• Start 09.30 – End 17.00 (inc breaks)
• Max delegates - 10
• Course materials supplied on PDF
Overview
Search Engines in Context
• Search engines “am I bothered!”
• Your website - be bothered!
Have you thought about your website lately?
• Is your site compelling enough?
• How are you speaking to your audience?
• Capture those details
How do search engines find your website?
• How does a search engine find your web pages?
• What does a search engine spider do on my site?
• How Google stores data
• How do you attract the spiders more often?
• The Google supplemental index
Keyword research – the key to growing profitable websites
• Keyword discovery – how do you compete?
• A little bit about keywords and keyphrases
• Choosing keywords – where to begin?
• Keyword selection – common mistakes
• Keyword research – it’s best to start early
• Taking the guess work out of choosing the right keywords
• Stealing your competitors’ keywords
• Related keywords & phrases
• Long-tail keyword analysis – be selective
• Taking a closer look at competitor websites
• Short and long tail key phrase mix
• Streamlining your raw keyword list
• Keyword popularity and competition
• Keyword Effectiveness Index (KEI)
• Keyword Opportunity Index (KOI)
• How do we refine our raw keyword list?
• Using target keywords on your site
• Why spiders love text
• Keyword positioning, closeness and frequency
Optimising your web pages for search engines
• Domain name / URL considerations
• Meta tags – revisited
• Title meta tag – best practice
• Description tag – best practice
• Keywords tag – any value?
Online copy – why it should be different from print
• Copywriting – quick refresher
• How do people read online?
• 5 ways to improve your web copy
• Body copy considerations
• Keywords and phrases in body copy
• Using headings
• Web copy dos and don’ts
Link building – the heart of good search rank
• How Google ranks your web pages?
• Page Rank – the importance of pages
• The importance of inbound links
• Google toolbar – page rank score
• Text matching – relevancy
• Trust Rank – what’s reliable?
Link building – getting the links you need
• Link building – how many links do you need?
• How many links do you have now?
• Checking inbound links
• Yahoo! site explorer
• Google webmaster tools
• Link building – keeping track
• Outbound links
• Reciprocal link building – valuable?
• Link exchange sites
• Link building – tips for success
• Online directories – choose wisely
• Suggested directories
• Using forums
• Article posts and e-zines
• Online PR
Web 2.0 – it’s about connecting people
• Blogs & Forums
• Wonderful Wikis
• Content sharing sites
• Leveraging Linked-In
• Musings on twitter & facebook
Contact us
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