Steve Cassidy
Google Marketing Specialist

Steve is a Google Qualified and Institute of Direct & Digital Marketing (IDM) certified marketing professional.

His commercial internet marketing expertise was largely gained whilst working at the informa group plc (a FTSE 250 company). After a decade of online marketing success at informa, he decided to set-up SEO 4 SMEs. The company’s goal is simple - to help small and medium sized enterprises get better quality visitors from Google and make more money online.

Today there are many search engine marketing consultancies and agencies to choose from. However, few are geared to offer the affordable one-to-one help small companies need. SEO 4 SMEs does not sell off-the-shelf internet marketing consultancy packages. Its approach is simple – first listen to your needs, then build a tailored, affordable, online marketing service.

A proven track record of online marketing success...

Steve Cassidy is a commercial thinker with 16 years senior marketing management experience. His online marketing skills include - search engine optimisation (SEO) and Google Adwords pay per click campaign management. He also has a wealth of traditional direct marketing campaign management.

Learn more about the range of internet marketing services on offer.

Marketing career highlights

Online Marketing Manager at Informa Maritime & Professional
Steve worked across multiple e-commerce, event and business information websites. His goal was to improve the user experience, search engine optimisation and PPC campaign performance. Projects worked on included - www.i-law.com, www.informaprofessional.com, www.lloydslist.com and www.insuranceday.com.

Senior Marketing Manager at Informa Telecoms & Media
He was part of the 2 person marketing team responsible for super sizing the Mobile World Congress to 50,000 attendees and a record £12 million profit. He also managed the online and offline direct marketing campaigns for the Com World Series of events generating £3 million profit.

Other marketing roles:

-Online Marketing Executive at Informa Telecoms & Media

-Marketing Executive at Market Tracking International (part of DMG Business Media)

-Marketing Assistant at EMAP Pursuit Publishing

Professional qualifications

• Google Certified Professional (SEO, Analytics & Adwords)

• IDM Certificate in E-Marketing (Cert. EM) from Imperial College, London

• IDM Certificate in Effective Use of Data & Rich Content in E-Mail Marketing

Degree:
• BA (Hons) in Business Studies - major in Marketing

Contact us

To discuss your search engine marketing needs, contact us today.

Or, learn more about the range of internet marketing services we offer.